Executive Blogging

Executives are increasingly using blogs for stakeholder communications. A baseline.com article contains both useful tips as well as links to representative executive blogs. Most important, the article remind aspiring executive bloggers that a serious investment is required to reap the rewards: "Blogs are not a “build it and they will come” messaging vehicle. They take commitment, authenticity, and time to cultivate into a respected communications conduit." The NG team recommends that executives unable to commit to this level of effort consider commissioning "thought leaders" to contribute to a company blog.