Pfizer adopts Social Networking

In another indication that businesses are serious about exploiting NG opportinities, Pfizer has announced a relationship with Sermo, a social networking site for doctors. UK's Financial Times reports :

The collaboration signals an important move by the business community to tap into the online networking craze exemplified by the success of websites such as Facebook and MySpace . . .

Dr Michael Berelowitz, Pfizer’s global medical executive, said: “The way the internet and other web-based media have transformed life is unprecedented. But it offers such advantages that we’d like to be part of that evolution.”