Important NG Trends

Key NG Technologies

TorrentsData

Torrents of Data

Torrents of Data flow from the Critical Mass of individuals and organizations connected to the worldwide Internet combined with the Culture of Participation. As a result, vast repositories of existing data are available along with a non-stop data flow of new data continuously generated by the behavior of web users and organizations.

New tools to collect, filter, analyze and present this data can reveal significant patterns and create high value assets for an organization to use to continuously tune its operation and relationships.

Crowdsourcing Journalism

An element of NG's culture of participation is "crowdsourcing", outsourcing by open call a task traditionally performed by a specialist. It is a way to leverage the mass collaboration potential of online communities. The Fort Myers News-Press used this technique last fall to investigate large and unexplained increases in a local municipality's property tax assessments.; On the Media reports:

Listening to Online Communities

The conversations occurring within online communities can be a powerful source of enterprise insight, but sorting through those torrents of data can be a real challenge.  A new generation of business intelligence tools, designed to mine those online discussions, could provide a solution. Companies offering these tools and services include VML's Seer, Nielsen's BuzzMetrics, Visible Technologies' TruCast, and Networked Insights' Customer Insight Platform. A Wall Street Journal article tells how Adidas and Sprint use some of these tools to improve products and services.

Agile Response to California Fires

Open source NG tools and the culture of participation came together in Southern California to make sense of the torrents of data being generated in response to the many forest fires that swept the region this week. Here's now a small band of web-savvy radio station employees created a powerful information service that out-performed those of much better-funded public agencies.

Crowdsourcing for Life Sciences

Should your organization be using Internet NG features to harness the collective wisdom of the global village?

Knowledge-intensive enterprises have begun to adopt these techniques, sometimes called crowdsourcing, to tackle their R&D challenges.

An opportunity to speak about NG concepts at the Wisconsin Biotechnology & Medical Device Association annual conference introduced me to InnoCentive, a spin-off of pharma giant Eli Lily, which offers the Open Innovation Marketplace to unite "seekers" of solutions and "solvers" of problems in the life sciences and other disciplines.

A website that brings it all together

Maplight.org  employs many elements of Internet NG technology and culture. Here's how the site integrated them to create a unique destination:

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