RSS
RSS - Really Simple Syndication
- New, low-cost channel to get text-based information into people's hands
- Providers can feed information directly into browsers of audience
- users can efficiently view summaries of information from multiple sources from within single browser window
Opportunity to establish a Web 2.0 leadership position in advance of anticipated RSS boom which a stable and relatively inexpensive technology.
Risks include an investment in an emerging user community that may not grow as expected and a commitment to publish attractive information on a frequent and long-term basis.
LIFT07: Collective Intelligence for the Entreprise by Lee Bryant
Medical Device Manufacturer Uses RSS
Submitted by matt on Wed, 2007-10-17 10:17.Have you considered RSS (Real Simple Syndication) as a means of getting your message out and staying "top of mind" within your stakeholder communities?
Medical device manufacturer Medtronic offers an RSS feed via both their public relations and investor relations departments. I found it interesting to note that the latter contains a description of RSS and how it use it, while the former simply offers the RSS symbol to click. Does this reflect a perceived difference in the relative Internet NG sophistication of the two audiences?
More Information about RSS
RSS is really more a standard format for data than a technology. The standard was developed with the following considerations:
First Steps with RSS
Submitted by matt on Thu, 2007-08-30 20:37.Most newer browsers now have an RSS reader built in. Test your browser by going to the NG home page. Scroll all the way to the bottom where you should see the RSS symbol 
in the lower right.
Click on the RSS symbol and your browser's RSS reader will pick the latest posts from our site. If your browser does not automatically set up an RSS feed form the NG site, you may have to install an RSS reader into your browser.
Once you've set up your browser to receive the NG feed, try adding feeds from other favorite information sites.
Interesting in learning about publishing information through an RSS feed? Here is a tutorial: http://www.mnot.net/rss/tutorial/
Growing IP Issues for RSS
Submitted by matt on Thu, 2007-08-30 19:48.Before the days of RSS, businesses obtained news and data feeds from information syndicators like Bloomberg, YellowBrix, Market Watch, and others. The businesses paid for licenses to use this information and, in turn, the syndicators paid content creators for the right to aggregate and resell the information.
Now, RSS lets everyone grab and publish everything, with no licensing or usage agreements. This does raise an number on intellectual property questions and discussion of this issue is growing. For example, see http://rssdiary.marketingstudies.net/content/ripping_off_rss_feeds_rss_s...
Will New MS Explorer Give RSS a Boost?
Submitted by matt on Thu, 2007-08-30 17:29.RSS publishing is a well-establish technology for enterprises. RSS readers are being installed in the browsers of an increasing number of mainstream users, but RSS-enabled users still only about 20% the number receiving email alerts.
RSS could get a significant boost if Microsoft plans materialize to make
it a new and highlighted feature of 2007's Version 7 release of Internet Explorer.
Short video overview of RSS
Here is a good non-technical explanation of RSS:
This video illustrates how NG's "Reduction of Friction" in the creation of Rich Media Experiences facilitates the online presentation of new concepts.
Consumer-Oriented Businesses Offering RSS Feeds
