Podcast

•  New, moderate-cost channel to get media-based messages into people's hands
• Grab & go convenience: each individual can play your message when and where
  desired
•  Subscription model automatically distributes new/updated content directly to your audience

Opportunities exist to deliver existing audio material (talks, radio programs, etc.) to a broader audience and to specialized audiences requiring hands-free/eyes-free delivery (e.g., product information to salespeople traveling by car).

Risks include that the some target audience may not be podcast-savvy, while other demographics will require high production values to remain engaged.